Positive Response
Connecting with people to deliver growth through data-driven advertising.
Positive Response
Connecting with people to deliver growth through data-driven advertising.
What I do
My name is Alex Daniel and I have been working in direct response planning and advertising in the UK and Asia for over 25 years. You can read more about that here: linkedin.com/in/alexdaniel/.
My work today focuses on helping organisations, NGOs, and agencies identify underlying challenges to growth and efficiency and building solutions together with them. I'm the one holding the ladder.
I combine practical experience, analytical insight, and creative planning to deliver results in fundraising, market development, and organisational growth, with a particular emphasis on data-driven advertising and Individual Giving.
Fundraising & Growth Strategy
Audience-centric donor acquisition strategy.
Multi-channel planning, scaling, and optimisation (DRTV, digital, telemarketing, direct mail) to maximise reach and effectiveness.
Data analytics to reveal opportunities for efficiency and scaling through direct response advertising, particularly in Asia.
ROI-driven media planning and agency management to ensure sustainable growth.
Market Research & Opportunity Analysis
In-depth market assessments for new entries and expansion.
Audience research to surface motivations, barriers, and untapped segments.
Sector analysis to identify challenges and opportunities.
Partnerships & Team Building
Building and managing high-performing external networks, including media agencies, call centres, consultants, creative teams, and technical suppliers to support diverse fundraising strategies.
Supporting leadership and capacity building for diverse teams to drive effective campaigns.
Leadership Support & Decision-Making
Turning complexity into clear, strategic recommendations that guide decision-making.
Facilitating consensus and guiding action.
Testimonials
Positive Response
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